Article • Transformative technology
‘Computer, why did the doctor take that MRI scan of my leg? And what did it show?’: Popularized by OpenAI’s ChatGPT, generative artificial intelligence (AI) is already beginning to see practical applications in medical settings. The technology holds immense potential, with benefits for patients, clinicians, and even hospital administration, according to Shez Partovi, MD. We spoke with the Chief Innovation & Strategy Officer and Chief Business Leader of Enterprise Informatics at Philips about personalized medical information, hospital workflow optimization, digital clinical twins, and other plans the company has for generative AI in healthcare.