‘Shopping’ as a growth strategy
Celenus regroups on the rehabilitation market and aims for the top through acquisitions, Susanne Werner reports
MD Berthold Müller, who was involved in the sale whilst still at Marseille-Kliniken, as well as Dr Bernd Fromm and Professor Ulrich T Egle, are all on the management board. Dr Fromm is a specialist for orthopaedics, physical medicine and rehabilitation and Medical Director at the Gotthard-Schettler-Klinik in Bad Schönborn. Prof. Egle is a specialist for psychosomatic medicine and psychotherapy and Medical Director of the Klinik Kinzigtal in Gengenbach, which has been treating stress and painrelated diseases for several years,
and demand has soared to the stage where it now has a waiting list for treatment. The new clinic in Freiburg is to also ‘appeal to discerning patients with statutory as well as private medical insurance,’ Dr Löschmann says. The single rooms are luxuriously equipped, with some up to 40m2 in size.
Regional networking Eight out of 12 Celenus clinics are located in Baden-Württemberg. However, further growth is not to be limited to Southwest Germany. ‘We already have three locations in the new Laender and want to expand these,’ explains Dr Löschmann, who believes the rehabilitation market will become more regionalised in the future. Therefore, the next step is to form local clusters and drive the networking of hospitals and clinics in those respective regions. ‘We don’t want to build stand-alone institutions,’ he says. Celenus is to be seen as a parent brand and seal of approval for these locations. A further objective: Despite good capacity utilisation in psychosomatics, there is no plan to concentrate on individual medical specialties. ‘We definitely want to offer complete solutions for the rehabilitation market,’ he says. ‘Orthopaedics, oncology and cardiology are already represented in our group. Neurology will be the next, important discipline.’
More offers: Small and mediumsize companies Outpatient rehabilitation, so the experts - including those at the German Pension Insurance Federation - will become a lot more important and will be more closely linked with prevention. The Celenus-Kliniken also wants to point the way here and has announced its intention to become more involved in occupational healthcare management. After all, employers should have a vested interest in seeing their employees stay healthy, Dr Löschmann adds, particularly in view of the increasing lack of skilled employees: ‘We want to become a centre of competency for employers.’ Celenus Managing Director Berthold Müller adds: ‘In view of the increasing number of sick days taken due to psychological problems we see a potential in offers for occupational healthcare management and the reintegration of the long-term sick.’ It would, for instance, be conceivable that Celenus doctors carry out check-ups and comprehensive diagnoses of employees’ health and then present a healthcare plan with the options on offer, from exercise training to dietary advice and psychotherapeutic support. The group is already in contact with individual companies and offers such advice. Smaller and medium-size firms, which usually require external support in these matters, are the main target group.
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