Combating industrial competition for better patient care
Challenges: Radiology in turf battles.
Peter Reimer, Vice President, Global Marketing Imaging Systems, Philips Healthcare; Andover, MA/US
Innovation in imaging in the last decades was mainly driven by new imaging modalities, better image quality and improved workflow tools to enhance diagnostic quality and confidence. As a global vendor we face future turf battles with new market entries, especially from Asia. To win those competitive battles we are broadening our innovation focus to serve the changing needs of radiologists.
As clinical complexity increases and new applications for imaging emerge, influence is shifting away from the traditional role of the radiologist. The key to putting imaging first is to integrate innovation in a natural way. We are introducing advances in nearly every aspect of radiology to help do just that.
Better collaboration, enabled through advanced technology, is fuelling a revolution in imaging science, one that leads to better outcomes and lower costs. Thus, with the launch of the first medical networking platform -- which incorporates advanced technology to facilitate new levels of collaboration between radiologists and referring physicians -- efficient, personalised care can be realised.
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