11/14/2006

BOWA becomes BOWA

It's a new colour — but not a quality change for new products BOWA-electronic GmbH reports.

Describing its choice of orange to re-brand its image, the company said it is: ‘…a dynamic new look, as fresh as the wind. You’ll see this in our products, for example, in a brand new model soon to be launched in our trusted ARC-series; or at our new building project in Gomaringen, Germany, where our entire operation is efficiently pooled at a single site, from planning and development to production and management.’

BOWA products will be on show at MEDICA (Dusseldorf, 15–18 November) in Hall 10, booth G05.
Details and company newsletter: www.bowa.de.